The Association of Consulting Engineering Companies (ACEC) Canada represents firms that deliver professional engineering services to both public and private sectors. As a trusted advocate, ACEC champions the industry, strengthens firms, and supports its members.
To support this mission, ACEC needed a Government Relations (GR) document that would clearly highlight a Policy Notification. This notice had significant implications and required a format to convey findings with clarity. The ACEC GR brochure design needed to be visually compelling, easy to navigate, and aligned with the organization’s tone and brand. It also needed to engage an audience with a variety of demographics – policymakers, stakeholders, and members alike.
Recognizing the importance of clarity and accessibility, our team began with research. We analyzed audience demographics, policy goals, and communication needs to guide formatting and layout. From there, we developed a structure that prioritized readability and logical flow. A horizontal trifold brochure allowed content to translate seamlessly across print and digital platforms. This approach allowed for maximized reach and engagement, and promoted impactful visuals and concise messaging.
The final ACEC GR brochure design uses the organization’s signature smoky-grey and crimson palette to present a cohesive, professional look. Bold headlines and visual callouts guide attention and emphasize key messaging. Quotes in varied sizes and weights have been implemented to reflect the range of voices within the engineering community. The clean layout and focused visuals help simplify complex data. The combination of these elements make the brochure an effective tool for communication, education, and advocacy. Overall, the design reinforces ACEC’s reputation as a credible, proactive voice in Canadian engineering policy conversations.
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