The Convenience Industry Council of Canada (CICC) is a national not-for-profit that supports convenience businesses across the country. It represents retailers, distributors, and manufacturers, all working toward the same goal: strengthening and supporting the industry. Together, they create a unified voice that advocates for the sector and supports its continued growth.
For the 2025 edition of its State of the Industry (SOI) report, CICC returned to us to evolve the publication. We built on the foundation set in 2024 and focused on further developing its clarity, professionalism, and credibility. From there, we introduced subtle design refinements to elevate the overall experience. These updates strengthen data presentation, clarify hierarchy, and keep the report engaging and easy to navigate for a broad industry audience.
A clean, consistent grid system shapes the layout. Bold, capitalized headings and clear data visualizations guide readers through the content. A subtle glass effect sits behind select graphics, while dynamic photo cropping and colour-blocked captions improve rhythm and readability. Together, these new refinements add depth and visual interest without disrupting the structure.
Key quotes stand out through a red grid treatment that draws attention and breaks up dense content. Colour stays intentional and restrained, highlighting key statistics and moments. Generous white space and considered typography keep the report clear and easy to navigate for both detail-focused readers and high-level decision makers. Overall, the 2025 SOI report feels familiar but evolved. It presents a confident, cohesive system that strengthens the report’s impact and reinforces CICC’s role as a trusted industry voice.
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