The Convenience Industry Council of Canada (CICC) is a national not-for-profit that represents convenience retailers, distributors, and manufacturers across the country. The organization works to strengthen and protect the industry, bringing members together around shared goals and advocating for their success.
CICC approached us to design their 2024 State of the Industry (SOI) report. The goal was to turn industry data and insights into a clear, engaging report that felt professional without being overly complicated. We needed to make the information easy to follow for readers looking for key takeaways, while still providing the detail that industry professionals and decision-makers rely on.
We approached the report with a focus on making complex industry data feel approachable without losing the detail behind it. The goal was a clean, modern design that could handle a wealth of information without feeling overwhelming. A strong grid and bold, capitalized headings give the content a clear rhythm, helping readers move between sections. Meanwhile, charts, tables, and statistical callouts break up denser pages and bring key figures into focus.
Colour plays a more understated role, with selective accents drawing attention to important stats and highlights. Generous white space gives the content room to breathe, while considered typography keeps the report feeling polished and easy to read. Together, these elements strike a balance between detailed reporting and an engaging visual experience. The finished 2024 SOI report gives CICC a professional, credible resource that brings Canada’s convenience industry trends and performance into focus for both detail-oriented readers and decision-makers.
We are located in beautiful Almonte, just west of Ottawa. Join us in our sunny office, or we’ll be happy to meet at yours.
Do you have a project in mind and would like to get a detailed quote?
We can’t wait to hear from you!
Just want to get in touch with us? Send us a note!
