The Convenience Industry Council of Canada (CICC) is a national not-for-profit that advocates for the success of convenience businesses. Representing retailers, distributors, and manufacturers across the country, CICC unites members under a shared goal: to strengthen, elevate, and protect the industry. With a strong, unified voice, the council champions the sector’s reputation while helping its members grow.
For the 2024 edition of their flagship publication, CICC asked us to design the CICC 2024 SOI report. They needed a polished, professional piece that would clearly deliver insights while reflecting the confidence of the industry. At its core, this report had to translate data into a visual format that speaks to both detail-driven readers and high-level decision makers.
We kicked off the project with a focus on structure and clarity. A clean grid system anchors each page, guiding readers through the content with ease. Headings appear in bold capitals to organize sections and support fast navigation. Charts, tables, and data visualizations are designed to stand out without overwhelming the page.
To maintain a sharp and modern look, we applied colour sparingly—only to emphasize key stats and highlights. Generous white space gives each section breathing room, and careful typography choices ensure both clarity and polish. From page one, the layout successfully signals professionalism and authority.
Working closely with the client, we shaped a design that’s just as informative as it is engaging. The CICC 2024 SOI report now stands as a cohesive and credible resource for understanding the year’s trends and performance metrics in Canada’s convenience industry.
Learn more about CICC and their role in supporting Canada’s convenience industry.
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