Since 1938, the Seafarers’ International Union of Canada (SIU) has advocated for unlicensed sailors working across Canada’s coasts, the Great Lakes, and the St. Lawrence River. From defending cabotage laws to promoting safe working conditions, the SIU plays a vital role in protecting the rights and livelihoods of seafarers.
In response to changing times, the SIU embarked on a Seafarers website refresh to better connect with today’s maritime workforce. This update honors their rich legacy while embracing the needs of a modern digital audience. The new site needed to be user-friendly, reliable, and aligned with the union’s strong identity. Above all, it had to balance tradition with innovation to provide a seamless experience.
As a result, the refreshed platform offers improved usability and clear navigation. Visitors can easily find news, training opportunities, and member resources. Furthermore, quick access to forms, industry updates, and benefit information helps members stay informed and engaged.
The visual approach to the Seafarers website refresh draws from nautical traditions while applying contemporary design principles. A palette of deep navy, crisp white, and bold red reflects the SIU’s corporate identity and maritime roots. Alongside this, strong typography and well-defined content blocks create a layout that is both confident and straightforward.
Importantly, the design embodies values like dignity, skill, and endurance—highlighting the hands-on work and camaraderie that define the SIU community. Thoughtful hierarchies, intuitive UI elements, and organized layouts ensure users can navigate the site effortlessly.
This website goes beyond being a communication tool—it stands as a testament to the SIU’s ongoing commitment to today’s and tomorrow’s seafarers.
Check out the modernized Seafarers website and stay informed about the maritime community at seafarers.ca
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