Commissionaires is Canada’s only national, not-for-profit security organization, dedicated to giving veterans and service members a renewed sense of purpose after their military careers. They wanted a campaign that would highlight their people and celebrate the sense of honour that comes with being a Commissionaire.
They came to us to bring this vision to life. Our goal was to create a bold, sophisticated campaign that put their employees front and centre. Through striking imagery and confident design, we developed a suite of collateral that honours the individuals behind the uniform and captures what it truly means to be a Commissionaire.
To bring the Commissionaires campaign to life, we created a bold, sophisticated visual approach that highlighted the individuals behind the uniform. We developed a cohesive series of collateral featuring diverse employees, showcasing each with dignity and strength. Striking portraits set against a rich dark blue background emphasized the personal stories and pride each Commissionaire carries. This refined yet impactful design balanced approachability with professionalism, resonating across all touchpoints.
Our work spanned multiple formats to maximize reach, including posters, pull-up banners, social media posts, and trade show booth ads. Each piece was carefully crafted in English and French, reflecting Commissionaires’ national presence and commitment to accessibility. The unified design ensured a seamless experience whether online, in public, or at events. This approach elevated the organization’s profile and conveyed the deeper meaning behind the uniform, making the campaign a success.
To learn more about Commissionaires and their dedication to Canada’s safety and security, visit commissionaires.ca.
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