The World Nuclear Exhibition (WNE) is a biennial international event focused on innovation, market trends, and key shifts in the nuclear sector. It brings together global leaders and emerging companies from nearly 50 areas of the industry, making WNE a central meeting point for the civil nuclear community. With an emphasis on nuclear development and applications beyond energy production, the exhibition fosters collaboration, knowledge exchange, and industry advancement.
For WNE 2025, CNA managed the Canadian booth and sought a refreshed design approach. As a national presence on a global stage, the WNE 2025 Canada booth needed to balance visibility, consistency, and credibility. The goal was to create a look that felt distinctly Canadian while offering a modern, contemporary take on existing national branding.
CNA aimed to make the WNE 2025 Canada booth engaging, organized, and instantly recognizable. It needed to showcase the country’s leadership in nuclear innovation while supporting a wide range of exhibitors. The pavilion also had to draw attention, encourage interaction, and communicate a clear Canadian presence. Overall, the space needed to feel cohesive, approachable, and forward-thinking to leave a strong impression on international audiences.
The final design features a focused set of Canadian imagery, including landscapes, waterways, mountains, and nuclear infrastructure. We treated these elements in greyscale, then added red overlays and white graphics to create depth while keeping a clean, contemporary feel. Canadian symbolism appears thoughtfully throughout the space in a modern style. Together, these elements create a cohesive pavilion that feels recognizable, approachable, and ready for an international audience. The design presents Canada’s identity in a way that is current, credible, and relevant.
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