Innovative Medicines Canada represents Canada’s innovative pharmaceutical industry. They support members in discovering, developing, and delivering innovative medicines and vaccines, to help Canadians live longer, healthier lives.
With their 2019 annual review, Innovative Medicines Canada wanted to showcase the achievements of the year. They wanted a design that accurately portrayed the organization: engaging members, advancing policy goals, and building stakeholder trust.
This design approach creates an annual review reflective of the organization’s achievements and values while emphasizing their future goals. The annual review incorporates a clean and dynamic design, including engaging visuals and delivering information about the 2019 year at Innovative Medicines Canada.
The final design features an organized layout, enhanced by bold colours and typography that is clean, engaging, and functional. Key information is highlighted in vibrant sidebars, adding visual appeal and naturally guiding readers to each section. Thoughtful spacing and alignment ensure the content remains easy to read and visually balanced throughout.
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