Innovative Medicines Canada champions the nation’s innovative pharmaceutical industry. The organization empowers its members to discover, develop, and deliver groundbreaking medicines and vaccines, helping Canadians live healthier, longer lives. For their 2019 annual review, they sought an IMC Annual Review design that would spotlight key milestones and progress. Naturally, the goal was to reflect their mission—engaging members, advancing policy goals, and fostering stakeholder trust. To meet those needs, the design had to blend sophistication with accessibility, resonating with both industry leaders and the broader public.
From the outset, the IMC Annual Review design aimed to weave compelling visuals with clear, purposeful storytelling. Our team embraced the challenge, working to create a report that was both visually impactful and easy to digest. Through bold design choices and structured content flow, we crafted a layout that elevates Innovative Medicines Canada’s achievements while inspiring future innovation.
To bring the content to life, we focused on presenting complex information in an approachable, visually engaging way. That meant crafting a dynamic layout that highlights successes without overwhelming the reader. For example, strong colour contrasts and confident typography establish a tone of authority and optimism. At the same time, vibrant sidebars and clearly defined sections guide readers smoothly through each topic.
Throughout the report, generous spacing and thoughtful alignment ensure comfort and clarity across both print and digital formats. By celebrating the organization’s 2019 milestones—such as member breakthroughs and policy leadership—the final design positions Innovative Medicines Canada as a forward-thinking voice in healthcare. In every element, the report fosters trust, clarity, and connection.
Take a closer look at how the annual review brings Innovative Medicines Canada’s mission to life.
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