Commissionaires is Canada’s largest private-sector employer of veterans and the only national not-for-profit security company. With a long-standing commitment to service and professionalism, they provide a wide range of security solutions across the country. Their offerings include mobile and on-site security guard services, as well as community patrols and mobile surveillance.
To further strengthen their public presence, Commissionaires sought to expand their identity onto their fleet of vehicles. More than just transportation, these vehicles act as moving brand ambassadors—reinforcing visibility, building recognition, and instilling pride in both staff and the communities they serve. The goal was to create a unified, highly professional look that would stand out in both urban and rural settings.
Our approach to the Commissionaires vehicle branding focused on clarity, consistency, and confident design. We worked closely with the Great Lakes Division to ensure every detail of the branding aligned with the organization’s values of trust, service, and reliability.
The design integrates the official Commissionaires logo with their recognizable deep blue and bright orange palette. Clean lines, bold type, and carefully placed graphics allow the vehicles to communicate strength and credibility without unnecessary complexity. High-contrast elements were used to improve visibility, whether the vehicle is in motion or parked.
Every design decision—from layout to colour placement—was made with purpose. By keeping the visual system streamlined and scalable, the branding works effectively across various vehicle types and sizes. This ensures that each vehicle, regardless of model or use, contributes to a unified brand presence.
The Commissionaires vehicle branding project elevates their visibility in the field, reinforces their reputation as trusted security professionals, and brings their brand to life—on the move.
See how Commissionaires continues to protect and serve at commissionaires.ca
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