Commissionaires is Canada’s largest private-sector employer of veterans and the only national not-for-profit security company. With deep roots in service and professionalism, they deliver a wide range of security solutions nationwide—from mobile and on-site guarding to community patrols and advanced surveillance. Their work not only safeguards property and people but also upholds a legacy of trust.
As part of their ongoing evolution, Commissionaires set their sights on a powerful new frontier: their fleet. These vehicles do more than get from point A to B—they serve as high-impact brand messengers. By extending their identity to the road, Commissionaires aimed to boost visibility, strengthen public recognition, and reflect pride in both their team and mission. The goal was to create a consistent, polished look that commands attention in any environment, whether downtown or remote.
We approached the Commissionaires vehicle branding with a focus on impact and alignment. Partnering with the Great Lakes Division, we developed a design system that confidently communicates their values—service, trust, and professionalism—at every turn. Anchored by their official logo and the bold contrast of deep blue and orange, the visuals were designed for both function and presence. Clean lines, strong typography, and strategically placed elements create a striking look that remains legible and authoritative whether cruising city streets or stationed at events.
Each layout choice supports visibility and consistency across various vehicle types. High-contrast graphics improve recognition at a distance, while scalable design principles ensure cohesion throughout the fleet. Every detail works in harmony to amplify the Commissionaires identity in motion. This vehicle branding rollout not only turns heads—it strengthens reputation, reinforces unity, and brings their mission into full view.
Explore how Commissionaires mobile presence reinforces trust, professionalism, and pride in every community they serve.
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