The Gorham Group is an established custom homebuilder and excavation firm known for its hands-on craftsmanship and community-trusted expertise. To project that same professionalism beyond the job site, they sought a high-visibility vehicle branding system that would stand out on local roads. We developed a clean, commanding visual identity designed to scale flawlessly across their entire fleet, from utility pickup trucks to large enclosed trailers.
The goal was to maintain a clean, simple, and effective design that stands out on the local scene. Above all, the vehicle branding needed to clearly communicate The Gorham Group’s reliability while presenting the business in a polished, approachable way. Using a straightforward approach, we focused on the logomark and signature red to ensure strong visibility and consistency.
The Gorham Group vehicle branding is simple yet bold, helping the company present a confident, put-together presence. We integrated contact information across enclosed trailers and trucks, to add functionality to the recognizable design. The result is a clear, cohesive fleet that’s easily recognizable on the road and around town.
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