This website design demonstrates the contemporariness of Jask. It utilizes generous amounts of simple, modern white space to achieve high-end elegance. Contrasting type sizes, along with progressive title treatment brings a further stylish quality to the layout, fortifying the chic, luxurious feel of the Jask brand. Short key lines are used throughout the site to separate content in a classy way. Buttons and cards have very subtle hover states, keeping the interactivity of the site in-line with the elegance of the Jask brand. Interactive cards are big, simple, and bold, making the site easy to navigate. The background utilizes the spot UV pattern found in their newly designed print collateral, keeping everything cohesive.
The beautiful facilities are the main focus of the site, as it gives viewers a glimpse, leaving them wanting to see more by booking an escape to Jask. The photo treatment is inspired by the signature lights at the Jask Salon and S shape in the logo. The fragmentation effect highlights Jask's beautiful work stations and communicates that the spa is a thoroughly contemporary business. A faded black and white treatment evokes old Hollywood glamour and matches the stylish aesthetic of the rest of the Jask brand.