Our goal was to create a new website design that would showcase HRF’s professionalism, knowledge, and credibility within the Canadian healthcare industry. Their existing website was visually dated, and didn’t accurately conform to their corporate brand guidelines.
Modeling the architecture of their old website, we visually streamlined the existing content to create a more engaging interface. We wanted the navigation to be straightforward and user-intuitive to facilitate the visitor in easily accessing HRF’s information and resources, newsfeed, research and program initiatives, and board member bios.
The visual design was developed to strengthen HRF’s corporate identity and build a stronger brand association. Relevant imagery such as equipment, tools and research processes were used to visually communicate their corporate interests and convey value in health research and innovation.
The straightforward structure paired with selective imagery and branded colour palette, creates a professional, inviting and user-friendly online space. The Content Management System allows HRF’s team to have full control over all written content.