Countying success from all counties
// web design
Charming small towns, impressive wilderness, exciting tourist destinations; these are some of the notable highlights of Ontario’s second-largest county, Hastings. Situated in Central-Eastern Ontario, Hastings County is a go-to destination for outdoor adventures, geological exploration, unique shopping experiences and artistic activities.
Following their recent branding exercise, Hastings County wanted a refreshed web presence to promote their tourism and economic development departments. The site needed to intrigue travellers and potential new business owners alike, with fun destinations and facts about commerce in Hastings, all dedicated to promoting a #WildlyAuthentic Hastings – their brand mission.
The website needed to set a precedent for the appearance of future marketing materials as one of the first comprehensive pieces of collateral designed using the new Hastings brand. It needed to appeal to tourists, small business owners and people looking to escape the city life. The website would be used to promote the new Hastings Wildly Authentic brand and serve as inspiration for their target audiences. Drawing on our experience operating in Almonte, we understood the appeal of small-town charm and focused on presenting the innate authenticity and uniqueness of the different regions of Hastings County.
The Hastings website design resulted in an elevated implementation of their brand identity through a beautiful, image-rich and appropriate site, a destination-appropriate experience for users and promotion of the stories behind Hastings County – the website’s most significant asset.