As a new industry leader, Family Law Advisor needed a logo that would help them stand out online and build more recognition. Since their services are conducted online or over the phone, we needed to emphasize the utmost trust and professionalism. We developed a logo that employs positive and negative space to portray the company ideals and apply a universal symbol for the law. The owl denotes wisdom, insight and intuition, and weighing scales are among the most established symbols of the law, representing the virtue of justice. The form of the icon is both round and sharp, giving the impression of kindness, action and effectiveness.
Family Law advisor is a division of Swarbrick Law and needed to maintain some familial similarities but ultimately present as an individual company. To create these subtle relationships, we employed Soleil, Swarbrick Law's brand typeface for the logotype, and integrated the rounded edges from the Swarbrick logo.
Once we established Family Law Advisor's corporate identity, we created a custom digital presence to represent their brand online. We developed a bright, inviting site that delivers legal facts and transparent information about Family Law and the court experience. The design embodies the Family Law Advisor brand with rounded shapes and buttons, brand colours and accessible, plain language content. We kicked off their social media channels with professionally branded advertisements listing their service offerings.