The SMR Roadmap website promised to be a text-heavy site and needed a few considerations to allow for proper user experience among its audience of the general public, stakeholders and government groups. The users needed a way to quickly navigate the site and a way to know their completion rate through the content.
We used the concept of a roadmap and integrated a dotted line motif that started at the top of the site and travelled to the key findings. At each key section in the content, we included a larger dot on the path to represent a waypoint. This motif was translated into a menu system that let users know how much of the information they had read and how much was left so they could skip forwards and backwards through the content quickly. The menu system, large text sizes, bold title treatment and distinct colours to differentiate sections facilitated easy scanning of the site's content.
The site was Canadian Nuclear Association (CNA)-led but was the product of collaboration. Thus, the site's design was inspired by the CNA branding, using their colour palette, typography, and photography style. The bilingual website used a one-page scrolling layout, with a secondary page to include additional FAQs and maintain its clean appearance. We translated a map of the SMR workshop locations to the web by adding interactive hover states with titles. To promote the website to a broad audience, we designed a motion graphics video outlining the purpose and content of the site through social media. The video was produced in English, French, Ojibwe, Inuktitut, Inuinnaqtun and Cree.