With transparency and connectivity as their guiding force, BIS needed their online presence to effectively communicate with the people of The Bahamas. We developed a clean, user-friendly and informative space intended to facilitate audience engagement through a thoughtful and ergonomic user interface.
The structure places emphasis on news about government happenings to demonstrate BIS’s active role in connecting people with timely and relevant resources and information. The design visually conveys connectivity and resourcefulness, with a clear national affiliation.
The BIS content was heavy on written information, presenting a challenge to a population that is largely visuals-based. We utilized bright Bahamian national colours, and emphasized sections of text for maximum legibility. We used subject-oriented imagery to create visual interest and help break denser news articles into smaller, more manageable chunks.
A search bar was implemented for efficiency in connecting people with relevant and applicable information and news. We developed a comprehensive user-friendly calendar to showcase major events and governmental actions/decisions. A dedicated newsletter sign-up gives the public the opportunity to stay at the forefront of governmental activities.