We began by conducting focused research to identify the creative direction for the campaign’s overall brand and custom photoshoot. Our team directed the photography and videography team, ensuring a consistently cinematic look throughout all visuals. In tandem with this photoshoot, we designed a microsite to house all Be a Seafarer information and serve as the campaign’s digital face.
After producing the website, we developed supporting marketing materials, posters, popup banners and campaign swag, as well as a tent, backdrop banner and podium. We created social media ads for Facebook, Twitter and Instagram to introduce the primary target market (15- to 25-year-olds) to the campaign and notify them of upcoming hiring events.