We developed a logo showing a sun coming over the horizon, with the rays of the sun made up many hands. This is reflective of the initiative’s goal of a safe, prosperous and modern future – the rising sun depicts new beginning and a flourishing future, and the calm waters portray a safe environment. The many hands represent humanity banding together towards a common goal.
We used The Bahamas’ national colours of yellow, blue and black for their cultural and political meanings. The yellow represents the golden sand and shining sun, the blue represents the sea surrounding the country, and the black symbolizes the strength of the Bahamian people.
We integrated the branding throughout their communications materials, creating a strong brand recognition and reinforcing the core messages of the initiative. This helps strengthen positive public perception of the government’s direction and instills trust in the program’s goals.
We developed a visual theme, designed social media campaigns, newspaper and web advertisements, event banners, pop-ups, stage backdrops, posters, infographics, brochures, reports, presentations, stationery, correspondence, labels and much more. We also designed and developed a comprehensive website to highlight recent news and accomplishments, key initiative goals and engage the audience through strong emphasis on public collaboration.