Left: cover flap unfurled, showcasing the folded hierarchy // Right: bottom flap unfurled
Bottom flap folded up, with left and right flaps unfurled
We have helped HealthPartners to market their organization and its initiatives through the creation of a variety of corporate and promotional collateral including corporate stationery, advertisements, presentation templates, promotional bookmarks, and more.
The centrepiece of the materials is an engaging fold-out campaign brochure – Health Charities at Work – whose main objective is to help raise awareness about the implications of chronic disease and how leading charitable campaigns can make a true difference. The brochure is a call to action, presenting employers with the opportunity to lead customizable campaigns to engage their employees in the act of giving and becoming healthier.
Exterior, fully unfurled
Interior, fully unfurled
The brochure design needed to evolve and build upon HealthPartners’ newly-designed corporate identity, and we were challenged to ensure their new brand would be executed as effectively as possible. Accordingly, we created a visually interesting piece that delivers information, facts, and statistics in an engaging and coherent manner, while enhancing HealthPartners’ new brand.
The dynamic fold-out piece presents statistics surrounding chronic disease and visually demonstrates the program’s advantages through bold numbers, clean graphics, and logical content design. It delivers the variety of information, facts and statistics in a strategic and coherent manner, allowing the reader to easily determine the program objectives and interpret the benefits.