Gold Bar needed a number of promotional materials to advertise their brand and products. They already had an established visual identity and it was important to effectively transition this to the communications we were developing to maintain consistency across their advertising. We aimed to convey the quality and caliber of their products, while reinforcing the credibility and distinction associated with their brand.
We employed components from their existing marketing materials to develop and evolve their look and feel. We layered deep blues and warm golds to build a visually rich tone for the series of promotions, and paired it with engaging product shots and related imagery.
We designed a company brochure highlighting Gold Bar, its products and unique differentiators. We created a series of sell sheets and pop up banners promoting Gold Bar’s whiskeys for use in retail stores and events.