For the 40-foot banner design, we incorporated a recent promotional photo of the singer and layered it with textures, gradients, and transparencies to create depth and dynamism. The banner would sit behind Conor at different venues and take advantage of stage lighting to emphasize and accentuate each song’s theme and set. We used black for its versatility and the benefit it provided to stage photography over a white banner.
The design was used at multiple heights in various stage environments and lighting situations and was seen by millions of people.