Building on the new brand we’d recently developed, our team made sure that the folder reflected the CNA’s logo and was adaptable enough to serve as a baseline for future designs. The curves of the main flaps mimic the logo’s curvature while bringing a distinct look to the folder. The photographic backgrounds evoke imagery of cleanliness and peace, two key themes of the CNA. The dot patterns add visual texture and make for impactful, dynamic design. The left side of the folder is used for low-volume periphery and includes a slot for business cards. The right side houses numerous brochures, pamphlets, reports or informational booklets.
Also, the kit folder features a dedicated slot for the CNA’s annual Factbook. We made sure that the slot could accommodate various Factbook formats – for example, the 2017 edition was spiral bound, while the 2018 version was perfect bound.