// print design
Canada Business Network (CBN) is a collaborative arrangement among federal departments. Their goal is to provide businesses with resources and information on government services, programs and regulations, with the aim of helping them to grow and prosper. They promote entrepreneurship and innovation, providing assistance through an organized network of service centres across Canada.
CBN uses a variety of bilingual communications materials to promote their services. Their communications must abide by the Federal Identity Program Policy and government communications regulations, and make primary use of CBN’s corporate fonts and colours.
We’ve created advertisements, newsletters, booklets, annual reports, and presentations. Powered by CBN’s corporate look and feel, we’ve developed a dynamic theme for their communications by layering blocks of colours, design motifs and photography. We’ve built depth and dimension into the collateral, adding visual interest while conforming to the government’s visual and language act policies.
We have produced numerous Year in Review documents in both English and French for CBN. Our team writes and designs these engaging publications, which highlight the network’s success in supporting Canadian businesses every day. The bilingual products, written in clear language, feature CBN’s corporate look and feel, while uniquely branding each edition.
We have also produced a series of 14 electronic toolkits – one for each centre across Canada – to support their efforts to attract and engage partners to act as small business service providers. We designed the eToolkit in PowerPoint and PDF based on the CBN’s brand, and crafted all content in consultation with individual centres. We managed and oversaw the French translations and produced the toolkits in both languages.
Overall, the series of collateral we’ve produced for CBN appeal to Canadian businesses with imagery and content they can relate to. The documents convey resourcefulness and a clear, concise channel for dealing with multiple levels of government in one convenient service.