We developed a logo highlighting the country’s national colours of yellow, blue and black for their cultural and political meanings. The yellow represents the golden sand and shining sun, the blue represents the sea surrounding the country, and the black symbolizes the strength of the Bahamian people. The triangle shapes represent progression, unification and direction.
The shapes and colours were repeated as a defining part of the brand throughout the collateral. This built a solid and recognizable unifying theme across their communications to establish a strong national association with the initiative.
To emphasize the idea of public collaboration and create a positive association with the initiative, we used imagery that accurately reflects the population, incorporating genuine photos of local people and events into the design theme. This helps the audience to build a relationship with the initiative and works to inspire fellowship among the public.
We integrated the theme throughout the variety of communications materials. We designed and developed templates, presentations, stationery, invitations, web graphics, brochures, promotional posters, and event banners and backdrops.