We began by analyzing 3sixty’s corporate name, naming conventions and how it would be best communicated. Next, we created a visual representation of their name and developed a symbol to convey their core values conceptually. Our team chose a hexagon for the logo’s core because it speaks to strength, teamwork, efficiency and efficacy. It also calls to mind a shield, an international symbol of security.
We developed the hexagon using a combination of chevrons arranged in a 360˚ pattern, to enclose a central shape – the equilateral hexagon – while giving the impression of a three-dimensional cube, further reinforcing the idea of 360˚ protection. We paired it with a deep navy blue and black colour palette, conveying a sense of security, solidity and trustworthiness.
20×10ft backlit backdrop banner
Fully custom double-ringed hanging banner, forming the shape of the logo
We extended the hexagon motif from 3sixty’s logo across their suite of promotional materials to build a strong visual brand. Our goal was to ensure that their communications appeared engaging, progressive and professional. We developed corporate stationery, a kit folder and outdoor signage, and event banners that included several pop-up banners, a 20-foot-wide backlit banner and a fully-customized hexagonal hanging banner.
As 3sixty expanded, it was vital for them to have an easily identifiable list of services distributed to potential clientele. To that end, we created a family of branded documents that organize and categorize 3sixty’s offerings, including sell-sheets and magazine advertisements. We also developed a set of icons to convey the company’s services, capabilities and features visually. To address 3Sixty’s online presence, we designed a series of social media templates and platform graphics for 3Sixty to communicate pertinent information and uphold their brand.