We created an identity for the venue based on a handmade sign that one of the owners had built, and used it as the basis for the rest of the brand. We developed a classic colour palette of black and silver, and a created swirling floral design motif to be overlaid upon photography used in their collateral. This built an identifiable feature across their communications to reinforce their brand.
We wanted the brand to allow for maximum versatility while highlighting one of their best selling features – the stunning photography of the farm and buildings.
Powered by the vision of the owners, we worked to together to build a tagline into their brand; exclusive. timeless. intimate. stonefields. We developed a style with which to apply it consistently across their collateral to ensure continuity in their corporate messaging.
Stonefields had a lot of information to communicate about their services. They required an initial level of communications to demonstrate their service offering to prospective customers, and then a second level of more detailed communications for clients who become engaged in using their services. We worked with them to dissect their information and determine the most efficient way to break down the services and clearly communicate the details of their offerings.