We developed a logo that depicts the sun rising over still water along the horizon, with the sun rays made up of human hands, reflecting Stronger Bahamas’ goal of presenting a safe, prosperous and modern future. The rising sun represents new beginnings and a flourishing future, while the calm waters reflect a secure environment. The hands speak to humanity, banding together toward a common goal.
We used the Bahamas’ national colours – yellow, blue and black – to associate the logo with the government’s existing look and feel, and to draw on the colours’ cultural and political symbolism. Yellow represents the golden sand and shining sun; blue captures the surrounding sea, and black symbolizes the strength of the Bahamian people.
Our team applied the new identity across a range of Stronger Bahamas communications materials, creating visual cohesion and reinforcing the initiative’s core messages. This helped bolster a positive public perception of the government and instill trust in the program.
We also designed and developed a Stronger Bahamas website, which highlights news, accomplishments and critical goals, and engages users through a strong emphasis on public collaboration.
The Stronger Bahamas brand helped the government further its mission by promoting their activities, goals and ideals. The identity successfully reflects the initiative’s core messages, playing a pivotal role in raising awareness of the country’s challenges and encouraging Bahamians to work together to build a safe, prosperous and modern future.