We developed a logo based on the program’s people-centered model of care, conceptually depicting community arm in arm, supporting one another. We used the Bahamas’ national colours of yellow, blue and black for their cultural and political meanings. The yellow represents the golden sand and shining sun, the blue represents the sea surrounding the country, and the black symbolizes the strength of the Bahamian people.
We extended the brand throughout multiple communications platforms such as advertisements, posters, brochures, cards, and a website, developing a solid, recognizable look and feel for the initiative, with a visible national affiliation.
As a small country, there isn’t a wide range of stock imagery that accurately reflects the environment and demographic – we had to work hard to source appropriate, high quality imagery. We were responsible for directing Bahamian photographers in capturing the correct visual content for the target application.
We developed a brand that is inviting and progressive, and used it as the basis for a large series of promotional materials. The communications convey a positive future for Bahamians through tone, use of colour, and images that are reflective of the population to help the audience relate to the content and develop favourable connotations with the core goals of the initiative.