Dentistry is everywhere, as are the commonly recognized symbols associated with the field. This presents a challenge when trying to differentiate from competitors. A logo needs to be simple, recognizable, memorable – and reflective of the discipline it represents. We wanted to depict a beautiful smile, quality and personality, without the ubiquity.
The result? We crafted a beautiful smile using the negative space around five stars of excellence to create a conceptual representation of a toothy smile, minus the pervasive cartoon tooth.
We designed a stationery set including letterhead, envelopes, appointment cards and business cards. We created a memorable way to make their business cards stand out by introducing a die-cut bite mark out of the corner.
We created a service brochure for the Dr. Nguyen waiting rooms, reminiscent of a menu. It featured their logo embossed onto a silver cover and included a brief description of each service available to clients. The brochure could be used as an overview, allowing clients to discuss the information during their appointments.