// branding, identity
Family Law Advisor is a consulting law firm for people who want to represent themselves in the Ontario Family court. A division of Swarbrick Law, they deliver services over the phone or online and provide personalized, affordable counsel to people with specific questions and to those who need generalized help.
Family Law Advisor consulted us on how to brand their business effectively.
Family Law Advisor aimed to be an industry leader in Ontario, so their logo needed to help them stand out and build recognition for their brand. Because their services are conducted online or over the phone, we knew it was essential to emphasize trust and professionalism, ensuring that their prospective clients saw them as credible. We developed a logo that employs positive and negative space to portray the company ideals. And we included quintessential symbols for the law: the owl, which denotes wisdom, insight and intuition, and the scales of justice, representing fairness and balance and the legal industry. We incorporated both round and sharp elements into the icon, giving the impression of kindness, action and effectiveness.
It was important that Family Law Advisor’s brand be unique to them, but also that it maintained some visual similarities with Swarbrick Law’s look and feel. To create these subtle similarities, we used Soleil, Swarbrick’s brand typeface, and kept in mind the rounded shapes of the Swarbrick logo when designing Family Law Advisor’s logo.
Once we established Family Law Advisor’s corporate identity, we created a custom digital presence to represent their brand online. We developed a bright, inviting website that delivers legal facts and precise information about the business.
The design embodies the Family Law Advisor brand by incorporating rounded shapes and buttons, brand colours and accessible, plain language content.
With the new website in place, we helped launch their social media channels with professionally branded advertisements listing their service offerings.
The outcome is a brand that reinforces the ideals of trust and expertise and an online presence that helps Family Law Advisor connect with clients and deliver their services effectively.