We used the bold yellow background colour and black wrench from their original outdoor signage to create an updated logo and theme for their communications materials. To inject uniqueness and personality, we integrated a black engine oil motif to the designs to make them appear as though they’d been spattered with oil. We wanted to convey Dunrobin’s reputable service, but also their friendly and personable approach as a local provider.
We collaborated with them to decide on what types of marketing materials would be most useful for their business, and the most effective ways to communicate their services and demonstrate what makes them different from competitors.
We designed stationery, gift certificates, advertisements and a service guide, and helped them to integrate their new brand throughout their customer lobby.
We developed a website to communicate their corporate information and ensure they were easily being found. The website lists current promotions, contact info, links, maps, resources, and opens up customer communications through online contact forms and e-newsletter sign-ups.