We treated the TeachNuclear and TalkNuclear logos as if they were children of the CNA logo. We incorporated similar elements from their parent brand and used them to communicate a more specific message. For TeachNuclear, we used the green swirl from the CNA logo to form a book, capturing the idea of learning. For TalkNuclear, we played on the CNA’s dots, making them grow larger as they go from left to right, implying both growth and increasing knowledge. The blue swirl forms a speech bubble, conveying the notion of discussion and conversation.
In this way, the TeachNuclear and TalkNuclear logos succeed in having their own identities – each projecting individual messages in a fun, appealing way – while maintaining their relationship to the CNA brand.
We applied the logos to each initiative’s online presence. The TeachNuclear identity was integrated on the website and throughout the educational material and branded lesson plans. The identity was also implemented throughout the CNA’s social media channels, as well as their branded blog. French versions of both logos were produced.