// branding, identity
The Canadian Nuclear Association (CNA) is a non-profit organization representing the nuclear industry in Canada. They promote the development and growth of nuclear technologies for peaceful purposes. Each year, CNA hosts conferences, trade shows, and seminars, requiring a range of branding and visual communications materials to promote the various events.
CNA’s annual events are valuable tools in inspiring, influencing and educating participants. They provide beneficial networking opportunities and are key in promoting the nuclear industry and its place in our future. The events feature some of the world’s most prolific nuclear leaders, and many noted industry experts from trade, academia and government.
The 2014 conference looked at the nuclear industry’s contribution to Canada’s economic growth, its prosperity, and the quality of life enjoyed by Canadians. We developed a conference identity made up of arrows, demonstrating movement, advancement and expansion. The three arrows represent the conference’s three main economic perspectives: knowledge, low carbon, and energy. They symbolize developing the next generation of nuclear leaders.