CNA works to advance the nuclear industry in Canada. They do this by fostering relationships and encouraging cooperation among various industries and associations that share a common interest in developing economic uses for nuclear technologies. CNA works with educational institutions, government departments and agencies, and other authoritative bodies. They provide a forum for discussion to members, industry, and the Canadian public.
We wanted their new logo to depict the nuclear industry while communicating the idea of collaboration. We developed a concept for their new logo based on stylized orbital paths, using colours from the previous brand for visual continuity. The composition creates optical dimension and is evocative of nuclear and atomic energy. We paired the symbol with clean, contemporary letterforms to convey CNA’s progressiveness, and established English, French, and bilingual versions.
We developed a visual brand guideline document to inform the use of their new identity to ensure consistency and professionalism across all corporate communications. Using the guidelines as a foundation, we designed their business cards, letterhead, kit folder, membership booklet, pamphlets, and print advertisements. We created branded infographics, charts and graphs, and produced a range of experiential collateral for CNA’s many hosted events; banners, posters, wayfinding graphics, roll-ups, and trade-show booths.
The materials inform and strengthen CNA’s corporate objectives and create a strong brand affiliation across their collateral. The fresh, bright and engaging motifs convey their relevance and communicate an industry that is clean, affordable, safe, and reliable.