The Gorham Group Identity | Homebuilding & Excavation

The Gorham Group is a custom homebuilding and excavation company known for its dedication to craftsmanship, integrity, and client-first service. With years of hands-on experience and a strong reputation in their community, they specialize in building homes tailored to each client’s lifestyle, aesthetic, and functional needs. Their commitment to high standards and personal attention has earned them trust across generations of homeowners. As the company continued to grow, The Gorham Group saw the need to evolve their brand. They wanted a refined identity that could clearly reflect their values and help them stand out in a competitive market. The goal of the Gorham Group identity project was to establish a visual system that embodied strength, professionalism, and care—qualities that have always been at the core of the company’s work.

The Gorham Group – dedicated to quality craftsmanship and personalized service, bringing dream homes to life with expertise and care.

RELIABLE.

From the start, our focus was to design an identity that communicates both credibility and personality. The final logo is bold yet minimal, built with a clean, geometric structure that gives it strong visual presence while remaining timeless. This new mark reflects the company’s deep roots in the construction industry but also its readiness to grow and evolve. A complementary typeface—modern, balanced, and highly structured—supports the logo and reinforces a consistent tone across every medium. A carefully chosen colour palette and modular layout system ensure that the brand feels polished wherever it appears, from business cards to billboards.

The Gorham Group identity provides the company with a lasting foundation for future communications. It elevates their brand presence while staying grounded in the values that have always made them a reliable choice.

Take a closer look at The Gorham Group’s work www.thegorhamgroup.ca