At Home Identity | Small Things Doing Big Things

At Home is a community-driven organization dedicated to environmental initiatives, youth empowerment, and supporting those in need. Their mission is to create a welcoming space where compassion and meaningful action come together to make a lasting impact. Beyond providing shelter, At Home fosters belonging, shared responsibility, and positive change for both people and the planet, encouraging collaboration and hope. Programs span everything from housing support and food security to youth mentorship and climate advocacy, all rooted in inclusivity and care.

To reflect these core values, At Home needed a corporate identity that clearly communicates their commitment to community and care. The identity had to balance warmth with professionalism, capturing the organization’s spirit while building trust and recognition among diverse audiences across different sectors. It needed to feel human, sincere, and flexible enough to grow alongside their evolving mission.

At Home – nurturing hope, empowering youth, and building stronger communities with care and compassion.

COMPASSIONATE.

The At Home identity design blends modern professionalism with inviting warmth. A clean, sans-serif logotype conveys clarity and trust, while the organic logomark adds a friendly, approachable touch. This thoughtful combination ensures the brand feels both credible and welcoming to diverse audiences, from community partners to government stakeholders and the general public.

A thoughtfully chosen tri-colour palette grounds the design. Forest green symbolizes nature and sustainability, reflecting At Home’s strong environmental commitment. Apple red adds energy and passion, highlighting their important focus on youth empowerment. Sunny yellow radiates optimism and hope, representing kindness and community uplift with vibrancy.

Together, these colours visually express At Home’s core values. The logo’s shapes and typography reinforce unity and forward momentum, mirroring the organization’s dedication to building a better, inclusive future for all. The At Home corporate identity creates a dynamic, compassionate brand that resonates emotionally while maintaining clear professionalism.