The Association of Consulting Engineering Companies (ACEC) Canada represents firms that deliver professional engineering services to both public and private sectors. As a trusted advocate, ACEC champions the industry, strengthens firms, and supports its members.
ACEC needed a Government Relations (GR) document to clearly showcase a Policy Notification with significant implications for the Canadian engineering sector. The brochure needed to present research findings in a way that was visually compelling and organized to convey the findings.
Recognizing the importance of accessibility, our team analyzed audience demographics, survey data, and desired outcomes to guide the format and layout. A horizontal trifold brochure allowed content to translate seamlessly across print and digital platforms – maximizing reach and engagement. Thoughtful design choices and attention to detail results in a polished, impactful brochure.
The final brochure uses ACEC’s smoky-grey and crimson palette to deliver a polished, cohesive design. Bold headings and strategic callouts help guide attention and support key messaging. Quotes of varied size and weight reflect the range of voices within the engineering community. A clean layout and clear visuals make complex survey findings accessible to stakeholders and policymakers. This piece strengthens ACEC’s voice and offers a compelling tool for communication and advocacy.
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